Live from AMA: AI Isn’t Perfect—But Neither Are We

a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions. The conversation dives deep into how AI is transforming administrative and strategic workflows in higher education, empowering professionals to focus on meaningful human interactions.

Maximizing Impact: How Integrated Planning Can Transform Enrollment and Institutional Outcomes

How to build an integrated planning process using enrollment data and insights to bring all stakeholders to the same table, aligned around a shared vision for institutional outcomes.

Lessons in Leadership:
Handling Criticism

Carrie and Scott Cline delve into the art of managing criticism as a leader. Whether the feedback is constructive or difficult to hear, Scott provides actionable advice on how to pause, reflect, and respond thoughtfully. Leaders at all levels will benefit from this conversation on reframing feedback as a positive sign of progress and a chance to improve.

What’s Next for Graduate Arts Education?

Ray is joined by Dr. Scott Cline. Scott has spent over a decade supporting recruitment and enrollment for this prestigious school that has trained world-class artists and designers for more than 100 years. He discussed how AI is shaping applied art graduate degrees, to help prepare graduates for a future where technology and creativity continue to converge.

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